British atmosphere and style

Although we’re very proud of our extensive Norwegian heritage, the atmosphere and style on board our smaller, more intimate cruise ships is typically British; with an ambience akin to a traditional country house hotel, rather than the theme-park-feel of charmless and overcrowded modern megaships.

You won’t find gimmicks such as climbing walls and wave machines on board our ships, and you won’t find the queues associated with them either. Instead, you’ll discover ample room to relax in the stylish lounges and bars decorated with fine works of art and furnished with big, comfortable chairs; and abundance of open deck space perfect for soaking up the sunshine and stunning ocean views. Plus, as you’ll be cruising with hundreds – not thousands – of like-minded guests, you’ll find it’s easier to meet people and make friendships which will last a lifetime, not just the length of time it takes to finally get on a ride or into a packed restaurant.

The British feel on board our ships also extends to the level of service our guests receive from our friendly, attentive staff. Whether you’re enjoying a short European city break or circumnavigating the globe on an epic Grand Voyage, our staff will always speak to you politely, addressing you by name, not your cabin number; remember your favourite tipple and how you like your breakfast cooked; and do all they can to ensure your cruise experience is one to treasure forever.